With 49 million albums and 55 million songs sold globally, as well as 75 billion combined streams, Imagine Dragons remains one of the best-selling rock bands, reinventing the genre with their enormous breakout success across the 2010s. Cole’s Interscope Records venture, Dreamville Records, on the epic, electrifying new single “Enemy.” The song examines living with conflict – both internal and external – with Imagine Dragons frontman Dan Reynolds delivering the first two bristling, emotional verses, and J.I.D’s trademark lightning-fast flow spotlighted on the third.
Their new album, Mercury – Act 1, is preceded by the single ‘Wrecked’, which was inspired by the passing of frontman Dan Reynold’s sister-in-law, who died of cancer.Last month, Imagine Dragons teamed up with J.I.D, a GRAMMY-nominated, East Atlanta-based rapper signed to J. It’s far too easy to rag on the band, and I would love to at length, but they’ve withstood a fair amount of criticism and continue to be one of the few rock-adjacent acts to drive big business in the increasingly fractured and diminished major music industry. But just to be clear: it still sucks.Īnd so do Imagine Dragons. Direct lines can be drawn from these songs to the modern embrace of bedroom pop in the modern day, with these productions also signalling the abandonment of scratchy guitars and power pop that influenced the 2000s wave of pop and rock combination.Īt this point, we’re all so far removed from ‘Radioactive’ and its inescapability that harping on it feels pointless and instead we should be viewing it as a historical artefact, one that can credibly claim to have changed pop music. Along with Awolnation’s ‘Sail’ and Fun’s ‘We Are Young’, Imagine Dragon’s ‘Radioactive’ shifted the focus of alternative music closer to stadium rock and synthesized grandeur, with the resulting deluge opening the door for artists as disparate as Billie Eilish and Clairo to eventually get played on indie rock stations.
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